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Why good quality content is important for SEO

Firstly, happy new year! After returning back to business now the festive fun is over, many organisations will be assessing their current strategies and what they can improve to make more of an impact...

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How important are Featured Snippets in SEO?

Even if you know nothing about SEO, it’s highly likely you’ll have come across featured snippets before whilst searching on Google. Featured snippets are excerpts from websites selected by Google that...

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How do you find the right keywords to target?

If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords are words and phrases that describe the topics you write about...

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How beneficial is added text on e-commerce websites?

When it comes to SEO, the importance of good quality content has been stressed countless times. Good quality content helps to bring more users to your site and increases your visibility in SERPs. So...

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Why not all content on your website has to sell

Imagine, if you will, that your website is an iceberg…. Above the waterline, shimmering in the bright sunshine, are the pages of your website. Everything customers can see on your home page and the...

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How Google recommends you choose an SEO Company

One of the sad things about our business is the number of customers we meet that start the conversation with “I was ripped off by the last SEO company….” As disheartening at this statement appears, we...

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Why we don’t scream and shout when our customers are number 1

When the team were preparing their monthly reports recently, we were taken back by just how many of our customers are occupying top slots for the keywords that they are going after. Some of them have...

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Google My Business: What is it and why you should be using it

Google My Business is arguably the most essential piece of business marketing for local businesses in this digital age… and it’s FREE so what are you waiting for? Neglect Google My Business at your...

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Why local search should be more of a focal point for your marketing campaign

In a world that is constantly connected, local businesses should prioritise local search in their marketing strategy. With mobile search long since having overtaken desktop search and more people in...

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Here’s how we helped one company recover after a website move [infographic]

Not every website move goes as planned. Every day hundreds of thousands of new websites are unveiled and whilst many go smoothly, occasionally things can go wrong. Aqueous Digital received a request to...

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